SEO for Plumbers

Pain: As a plumber, you want to be found online when people in your area are searching for plumbing services. But with so many businesses competing for attention, it can be tough to know where to start.

Agitate: You’re not sure how SEO for plumbers works or what steps you need to take to improve your ranking. And even if you do have some ideas, it’s hard to keep up with the ever-changing landscape of search engine optimization.

Solution: This guide will teach you the basics of SEO for plumbing businesses. You’ll learn how to optimize your website, service pages, brand authority, and more to improve your online visibility and attract more customers.

SEO For Plumbers Video

What are the benefits of SEO for a plumbing company?

1. Higher Search Page Rankings

SEO can help plumbing companies achieve higher search page rankings by creating and ranking helpful content about plumbing topics. This content can include blog posts, articles, videos, and more.

By building a strong online presence with SEO, plumbers can increase the visibility of their website in organic search results. This leads to more visitors to their website and an increase in potential customers.

Additionally, creating quality content that ranks well in search engines will also attract backlinks from other websites which can further boost the plumber’s SEO rankings.

2. Increased Website Traffic

Optimizing your Google Business Profile listing and third-party directory listings can build your business’s exposure and increase the number of incoming calls to your business.

This can boost your SERP ranking, and improve your SEO results. Additionally, a quality website can help unlock the best results for your plumbing business.

3. Improved Brand Authority

Improved brand authority can help with SEO for plumbers by increasing trust and credibility. Google values trust, so having a strong brand will improve your rankings.

By optimizing your business profile on third-party directories and creating positive customer reviews, you can increase the visibility of your plumber business online and increase customer referrals.

This will lead to more traffic to your website, resulting in more potential customers who are interested in what you have to offer.

Moreover, having an established brand helps boost the effectiveness of off-site SEO tasks such as link building and citation building because people will be more likely to trust your business due to its reputation and recognition in their industry or community.

4. Increased Website Conversions

SEO can help increase website conversions for plumbers by providing them with the right messaging, calls to action, and strategic pay-per-click, pay-per-lead and retargeting campaigns.

When done correctly, SEO can drive more traffic to a plumber’s website which will lead to an increase in conversions due to the user-friendly design of the website and compelling messaging.

5. Increased Customer Trust

Online reviews majorly attract new clients to plumbing companies, and positive reviews can aid SEO campaigns by improving Google My Business page rankings.

By having positive customer reviews on your website and other web platforms, you can increase customer trust in your business which will lead to more organic traffic and conversions.

Additionally, responding to the reviews with honesty and kindness will help build a stronger relationship with your customers which can lead to more repeat business or referrals.

6. Increased Business Profits

SEO can help plumbers increase their profits by improving their online visibility and driving more traffic to their website.

By optimizing their website for search engines and implementing effective SEO strategies, plumbers can increase the number of visitors to their websites, convert more visitors into customers, and gain a competitive advantage over competitors who are not using SEO techniques.

7. Enhanced Website Visibility

Enhanced website visibility can benefit SEO for plumbers by improving their online presence and increasing the reach of their website.

This increases the likelihood that potential customers will find the plumber’s business online, as well as increases the chances that they will click on their website link and become a customer.

Additionally, enhanced website visibility can help increase traffic to a plumber’s site, which will lead to higher rankings in search engine results pages (SERPs). This increased exposure will lead to more visitors flocking to their website, resulting in more potential customers for the plumber.

8. Improved Search Engine Presence

Improved search engine presence for plumbers can lead to increased organic reach and visibility, as well as a strengthened presence in the plumbing industry.

This increased visibility can lead to an increase in potential customers, leads, and referrals for plumbers. It also gives them the opportunity to stand out from their competitors by appearing higher up in search engine results.

Additionally, it allows them to target specific geographic areas with tailored marketing campaigns that are tailored specifically for local searches.

You might find some other ideas on my home inspector SEO page.

Professional Plumbing Company SEO Services

Instead of doing all this work you can hire us to do it for you. We will get you results and you can focus on what you are good at… Plumbing!

SEO Services Pricing

Small Business Plan

$500 / month

We build a custom SEO strategy based on your 500/month budget.

Strategy and Optimization
  • Website Audit
  • Custom SEO Strategy
  • Google My Business Audit
  • Onpage SEO
  • Offpage SEO
  • Monthly Reporting
Prepaid Discount

3 Months $1,350

(10% discount you save $150)

6 Months $2,550

(15% discount you save $450)

Small Business+ Plan

$1000 / month

We build a custom SEO strategy based on your 1,000/month budget.

Strategy and Optimization
  • Website Audit
  • Custom SEO Strategy
  • Google My Business Audit
  • Onpage SEO
  • Offpage SEO
  • Monthly Reporting
Prepaid Discount

3 Months $2,700

(10% discount you save $300)

6 Months $5100

(15% discount you save $900)

Enterprise Plan

$2500+ / month

We build a custom SEO strategy based on your 2,500+/month budget.

Strategy and Optimization
  • Website Audit
  • Custom SEO Strategy
  • Google My Business Audit
  • Onpage SEO
  • Offpage SEO
  • Monthly Reporting
Prepaid Discount

3 Months $6750

(10% discount you save $750)

6 Months $12,750

(15% discount you save $2250)

What are the steps on how to do SEO for plumbers?

Step 1: Keyword research

1. Use a keyword research tool, such as SEMrush, to find the most relevant keywords and their search volume.

2. Analyze the competition for each keyword and identify which ones have low competition levels that are still effective for your business.

3. Create optimized long-tail and short-tail keywords based on these findings, then optimize your website content around them so it is more likely to appear in search results when someone searches those terms specifically.

4. Make sure your website is optimized for SEO by including relevant keywords in the metadata tags of each page on your site (such as title tags and meta descriptions).

5. Advertise on Google using paid advertising campaigns if you can afford to do so – this will also help increase your visibility in search engine results pages (SERPs).

Step 2: Optimize on-page SEO

1. Create a unique title for each page: The title of each page should be unique and descriptive, so people can easily identify what the page is about.

2. Optimize your meta descriptions: Meta descriptions are used by search engines to display snippets of text when a website appears in search results, so it’s important to optimize them with relevant keywords for better visibility in organic searches.

3. Include relevant keywords in the body of the text: In addition to including relevant keywords in the title and meta description, include them throughout the body of text on your pages for plumbers as well as on other pages on your website that are related to plumbing services or products you offer (e.g., “plumbing”).

I cover a little bit of this with the video SEO for plumbers.

Step 3: Optimize off-page SEO

1. Create a link-building strategy: Developing an off-page SEO strategy starts with building links to your website. To optimize for plumbers, create a link-building plan that includes both natural and manual links.

Natural links include those generated from content you publish online (e.g., blog posts). Manual links are those that require more effort to acquire (e.g., guest posting on relevant websites).

2. Get citations for your business: Next, get citations for your business from trusted sources like local directories, news outlets, and industry associations like the Plumbing Heating Cooling Contractors Association of America (PHCCAA).

This will help increase trust and authority around your brand and boost local SEO results in Google searches related to plumbing services or repair work for example.

3. Finally, generate customer reviews about your company’s services on sites like Yelp, Angie’s List, etc. These reviews can impact the success of any local SEO campaign by helping potential customers find you when they search online using phrases related to plumbing services or repairs in their area .

Step 4: Optimizing Google Business profile (Google My Business)

1. Ensure consistent NAP information (i.e., name, address, and phone number).

2. Verify your business on Google Maps.

3. Respond to customer reviews on your profile with helpful advice or kind responses.

4. Write a description of your business and its services for SEO purposes.

5. Use high-resolution photos that are relevant to plumber services.

6 . Optimize your listing by ensuring all elements such as title tags, meta descriptions, and URL structure are optimized for search engines like Google.

Optimize plumbing service pages

When plumbers create optimized service pages, they are able to provide detailed information about the services they offer. This includes things such as the problems the service can solve, accreditations and reviews, and ways for visitors to get in touch.

By providing this detailed information on their service pages, plumbers can optimize their SEO efforts by making it easier for search engines to understand what their website is about. This will help them rank higher in search results when people search for plumbing company-related terms.


When planning your keyword strategy for your plumbing website, you should consider including a variety of terms and phrases that potential customers might search for when looking for a plumber. This includes single words as well as longer phrases, or what Google calls “long tail keywords.” Examples include:

– Plumber

– Plumbing services

– Broken pipe repair

– Water heater replacement

– Emergency plumbing services

Search engine optimization (SEO) can help your plumbing business by delivering a fantastic return on investment (ROI). By focusing on critical SEO metrics, your plumbing business can enjoy long-term visibility among potential customers in local markets. Appearing at the top of search engine results pages helps to generate free traffic to your website and allows you to connect with customers actively looking for your services. Additionally, implementing an effective SEO strategy can help increase customer conversions and drive more sales for your business.

You can use a variety of tools to track your SEO progress, including:

– Google Search Console (GSC): Track your page rankings, keywords, and other metrics for free.

– Ahrefs Webmaster Tools: Get more in-depth keyword rankings, traffic data and insights into the “SEO health” of your website in Site Audit.

– Rank Tracker from Ahrefs: View up to 10,000 local keyword rankings for websites based in a specific location or ZIP code.