Home Inspector SEO

Building a home inspection business is not easy. It would help if you constantly got new customers to have enough home inspections to be successful. There is a misconception that SEO can not be done for a home inspection business and this could not be further from the truth!

I am speaking from experience, I had a successful home inspection business for 8+ years and the majority of my customers all came from search engine optimization.

SEO for home inspectors benefits

The significant benefit of SEO for a home inspection business is that when you get to the top of the SERPs you can get a constant stream of leads. These are also great leads because they are already looking for the service and the closing rate can be huge.

How many of you focus on building relationships with Realtors for all your leads? This can be an up-and-down relationship and it can also be a conflict of interest in some cases.

SEO for Home Inspection Business Video

What is SEO for a home inspection business?

There are so many parts that go into SEO for a home inspection business. You will need to focus on some key areas with your website and Google Business Profile.

You will need to focus on all these things to be successful and beat out your competition.

On-page SEO

This focuses on things on the page that you are viewing. Here are a few of the things that you’re going to want to focus on. This can have the biggest impact if your website was never really set up correctly.

Internal linking

These are links from other relevant pages on your website. This will help build some authority for your business.

Titles and meta descriptions

It is important to think about keywords that should be added to these areas and how they will help your ranking and in the end drive more leads for the business.

Here are more of the parts of on-page SEO that is important…

• Headings
• Breadcrumbs
• Structured data
• Pagespeed
• Image optimization

Off-page SEO

This is what you’re doing on the outside of your website. This gives signals to Google that your site is relevant and that your business and your site are an authority in the industry.

Backlinks

This is the biggest part of off-page SEO and it can have a huge impact on your organic traffic. These are links from other businesses that have linked to you and your content.

It can really beneficial for local businesses to link to your business. The more relevant the business is to you yours can help with your search engine optimization.

Social signals

This help builds trust with Google. Creating business profiles on all of the social media platforms and creating content and promoting your business can also affect how your business will rank on Google.

I also have a page that might give you more ideas for a service-based business SEO for plumbers.

Google business profile (Google My Business)

This is the section that you see in the map section of google. A lot of people when they do a search on Google for a service-based business will call and reach out to the businesses in this map pack section.

This is a big part of your local SEO. If you missed it above watch my video on SEO for home inspectors.

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